1.0 - Introduction
Your storefront is essentially the backbone of your offerings - after all, its the products that make it stand out. While setting up your storefront is typically a straightforward process, we want to make sure its crystal clear, ensuring you can maximize its potential without any hiccups along the way. There are two ways to add products to your storefront: You can either import them directly from your PSA (which is already integrated with HighGround) or manually create them. In this article. we'll walk you through both methods.
To learn more about integrating your PSA with HighGround please read our Connecting your PSA article.
2.0 - Creating products in Storefront
When you’re adding Products in Storefront, you’re not just uploading a name and a price tag – you’re building out a detailed catalogue that helps both your team and your clients understand exactly what’s on offer. Every product entry comes with a set of fields designed to give maximum clarity (and save you from endless back-and-forth emails later).
Here’s what you can include:
Product name – The headline act.
Product code – Because “that thing we sold last week” isn’t great for tracking.
Manufacturer part # – For those clients who know their kit down to the SKU.
Short description – A quick elevator pitch for the product.
Product URL – Handy if you’ve got a page or resource to point people to.
Category & Subcategory – Keep everything organized so products don’t vanish into the abyss.
Media – Images, diagrams – a picture saves a thousand support tickets.
Description – The full product story, for when clients need more than a headline.
Tags – Your behind-the-scenes search helpers.
Supplier and Manufacturer – The who’s who behind the product.
Pricing options – Straightforward, tiered, bundled – however you sell it, we’ve got you covered.
Terms and conditions & resources – The fine print and any extra docs you want to share.
Related products – Because no one ever buys just one cable.
Internal note – A private scratchpad for your team (not visible to clients).
By making use of these fields, you’re giving your clients the clearest possible picture of what they’re browsing – and giving your team a single source of truth. That means fewer misunderstandings, smoother sales conversations, and less “hey, do we have the spec sheet for this?” flying around on Teams or Slack.
3.0 - Manually building your products
Sometimes you don’t want to import or copy an existing product – you want to build one from scratch. That’s where the manual product creation option comes in. Think of it as your blank canvas: the product name, description, pricing, media, and every other field are completely empty and ready for you to fill in.
The best part? You’re not totally on your own. A few fields – like description, tags, and media – come with the option to use AI assistance. So if you’d rather not spend 20 minutes thinking up a product blurb, you can let the AI give you a solid starting point and then tweak it to your liking.
While you’re creating your product, you’ll see a live preview on the right-hand side. This shows you exactly how the product will appear to clients in your storefront, so you can make sure it looks sharp before you publish. No surprises, no guesswork.
Here’s how to create a product manually:
Head to your ‘Products and Services’ tab in the left-hand menu.
Click the blue ‘Add’ button.
Select ‘Do it manually’.
Fill out the product basics in the pop-up modal (name, code, pricing, etc.) and hit Continue.
You’ll land on the full product creation page, where you can add all the extras – media, tags, descriptions, and anything you skipped in the modal.
Once you’re happy with how your product looks in the preview, hit the blue ‘Save’ button in the top right corner. You can choose to:
Save as Draft (handy if you’re still waiting on final pricing or approvals).
Publish straight to your storefront for clients to see.
After saving, you can manage your product anytime from the Products and Services list. From here you can:
Edit and update details.
Delete products you no longer offer.
Change product status.
With manual creation, you stay in full control of how your products are presented – while still having AI on standby to speed things up when you need it.
4.0 - Adding PSA products
If you’ve already got products set up in your PSA, good news: you don’t need to rebuild them from scratch in HighGround. Instead, you can pull all those details straight through and use them as the foundation for your Storefront listings. Quick, easy, and no duplicate data entry.
Here’s how to bring in a product from your PSA:
Go to your ‘Products and Services’ tab from the left-hand menu.
Click the blue ‘Add’ button.
Use the search field to find the product by name or product code (exactly as it exists in your PSA).
Select the product you want and hit Continue.
You’ll now land on the product creation page. All the details linked to your PSA product will be pulled through automatically. Bonus: HighGround will also generate media images for you using AI.
From here, you can make any tweaks – add information your PSA doesn’t track, adjust fields specific to HighGround, or update details as needed.
When you’re happy with the product, hit the blue ‘Save’ button in the top right. Just like with manually created products, you can either:
Save as a Draft (great if you’re not ready to launch yet), or
Publish straight into your Storefront for clients to browse.
By importing from your PSA, you save time, avoid duplication, and still get all the benefits of HighGround’s extra fields and AI-powered polish.
5.0 - Editing existing products
Once a product is in your Storefront – whether it’s live, in draft, or somewhere in between – editing it is simple. The place you go to make changes is always the same.
Here’s how to edit a product:
Head to your ‘Products and Services’ list.
Find the product you want to edit. You’ve got two options here:
Click the three dots menu at the end of the product row and choose Edit, or
Simply click anywhere on the product row (the quicker option).
Either way, you’ll be taken back into the product creation page, where you can update any details – descriptions, pricing, media, tags, or whatever else needs tweaking.
When you’re done, hit Save in the top right. At this point you can decide whether to:
Republish the updated product to your Storefront, or
Move it back into Draft status if you don’t want it live just yet.
This way, you’re always in control of how and when updates go out to your clients.
6.0 - Publishing and un-publishing
Not every product you add is going to be storefront-ready right away – and that’s perfectly fine. Some products might need extra details, supplier confirmation, or just a little polish before they’re client-facing.
That’s where product status comes in.
Products saved as Draft or left Unpublished will stay in your Storefront’s backend.
Only you and your team will see them inside HighGround.
Clients will only ever see products set to Published.
This means you can build out your product library at your own pace without worrying about unfinished listings sneaking into your Storefront.
Changing a product’s status is simple:
From the ‘Products and Services’ list, click the three dots menu at the end of the product row and select the new status.
Or, if you’re already in the product creation page, use the dropdown arrow next to the Save button to switch between Draft and Published.
That’s it – a couple of clicks, and you’re in full control of what clients can (and can’t) see.
7.0 - AI in Storefront
We understand that time is precious, which is why we’ve integrated AI into the storefront to streamline your product management and take some of the thinking off your plate. Need help writing a product description? Generating tags? Naming a new service or creating the perfect product image? The AI’s got your back. We've trained it using prompts written by us (the same people who live and breathe MSP life), so it's designed to give you accurate, relevant, and helpful output right out of the box.
Here’s how AI can assist you:
Product names: Automatically generate relevant and optimized product names.
Descriptions: Let AI craft engaging and accurate product descriptions, tailored to your offerings.
Tags: Get AI-generated tags that help categorize your products, improving searchability and organization.
Images: We use Ice Cat to pull in relevant product images, so you don’t have to spend time manually sourcing them.